Pixel Audience Scenarios for The Light Poet
1. Retargeting: All Website Visitors
Audience Setup
Source: Pixel → All visitors in the last 180 days
Exclude: people who already booked (Schedule event)
Ad Example
"You visited my portfolio recently — maybe you're still considering a session. Gentle reminder: September slots are almost full. Book now to secure your time in golden light."

👉 Purpose: Keep your name in their mind and convert curious visitors into clients.
2. Retargeting: Booking Page Visitors (No Booking Made)
Audience Setup
  • Source: Pixel → People who visited Booking Page (TidyCal)
  • Time frame: last 30–60 days
  • Exclude: "Schedule" event (confirmed bookings)
Ad Example
Reel with calm testimonial:
"I thought I'd feel awkward, but instead I felt completely myself. That's what Emma told me after her session. Your portrait experience can feel the same."

👉 Purpose: Push warm leads over the edge — they already wanted to book, they just hesitated.
3. Retargeting: Leads from Pixel
Audience Setup
  • Source: Pixel event → "Lead" (people who filled the form or DM'ed "SESSION/BRAND")
  • Time frame: 90 days
Ad Example
Static image with text overlay:
"You don't need to know how to pose. My sessions are calm, natural, and real. Your spot is waiting." [Book Now Button]

👉 Purpose: People who showed strong intent but didn't commit yet.
4. Lookalike: Booked Clients
Audience Setup
  • Source: Pixel event → "Schedule" (confirmed bookings)
  • Location: Charleston, SC (+50 km radius)
  • Size: 1% Lookalike
Ad Example
Reel:
"These are real people who thought they'd feel awkward in photos. But look what we created together." [DM "SESSION" to book your own time]

👉 Purpose: Expand to new clients who look and act like your best past clients.
5. Lookalike: Website Visitors + Instagram Engagers
Audience Setup
  • Source: Combined Pixel data (all visitors) + IG engagement list
  • Location: Charleston, SC
  • Size: 2–3% Lookalike
Ad Example
Couple session teaser:
"You don't have to pose. You just have to be present with each other. That's more than enough."

👉 Purpose: Scale reach while staying aligned with your brand voice.
6. Exclusions (to save money)
Always exclude:
  • People who triggered "Schedule" (already booked).
  • Current email list of clients (uploaded to Meta).
  • Website visitors in the last 7 days (they may still be deciding without seeing your ad again).
Boostie's Note
Pixel audiences = smart targeting. Instead of wasting money on strangers, you retarget the almost-booked, and expand with Lookalikes who act like your best clients.
This was just one example of how your ad campaigns and monetization pathway can be structured.
If you’d like help launching clear, effective ads — with the right objectives, safe budgets, and scaling strategies — BOOSTLAB will guide you through every step.